Client
Purdy & Figg
Industry
Eco-Friendly Cleaning Products
Platform
Shopify Plus
Partner
ValarDigital (CRO & Shopify Experts)
Purdy & Figg (P&F) is a rapidly growing, eco-friendly cleaning products brand with a good customer base from their Shopify Plus store. Despite steady incoming traffic, most visitors left without making a purchase, leading to high bounce rates and low conversions. Furthermore, discrepancies in user behavior data from Google Analytics (GA4) and Shopify made it harder to interpret problem areas.
The challenge was clear: Reduce bounce rates, improve data accuracy, and design a conversion-focused user experience that encouraged purchases.
We started by fixing the discrepancies in user data analytics to ensure accurate reporting and reliable conversion insights. Next, we redesigned the storefront with stronger CTAs, improved layout readability, and optimized product pages for higher engagement. Additionally, we ran A/B tests to validate the design and UX changes before full rollout.
The new Shopify experience created a smoother customer journey, resulting in increased sales. Redesigning the storefront and low-performing pages improved conversion rates. Most visitors started coming back and engaging with the brand, leading to stronger brand loyalty.
Improved GA4 tracking accuracy
Accurate user data reports for better future decisions
Growth in conversion rates
Visitors engaged more deeply with the brand.
Increase in AOV and total sales
Improved average order values and total sales
Significant reduction in bounce rate
Lower visitors who left the store without a purchase
The results didn’t happen by chance. Before we could improve the user purchase experience, we had to understand what caused higher bounce rates in the first place. That meant looking closely at Purdy & Figg’s current user experience — the layout, the tone, the sales flow, and user data analytics — and identifying where it created confusion, pressure, or missed opportunities. What we found shaped every decision that followed.
Our team discovered discrepancies in the numbers reported on sales and conversions coming from Shopify and Google Analytics (GA4). This led the clients to make decisions based on inaccurate data and sales funnels that could not achieve the expected conversion rates.
The number of users leaving the store without adding products to the cart, not proceeding to checkout, not browsing similar offers, and not subscribing to updates was drastically high. This was a sign of low engagement from the users, highlighting that the store experience was missing some strong user experience (UX) factors that could compel the users to make a purchase.
Purdy & Figg’s existing Shopify themes were lacking clear call-to-action (CTA) elements, which meant customers couldn’t engage effectively. The product page and checkout design elements were not CRO-focused, leading users to abandon a purchase midway. Product pages needed more testing and optimization before they went live.
From personalized customer experience to AOV-improving sales funnels, we redesigned every part of the store experience to reduce bounce rate and retain customers. These aren’t just cosmetic upgrades — each change was made to reduce confusion, improve trust, and provide value to the customer’s time and money.
We resolved existing data discrepancies in user insights reported by Google Analytics and Shopify, and fixed them one at a time to get clean and reliable data. Then, we gathered the current rate of all-time conversions, analyzed and validated them to identify the low-performing pages.
We validated the low-performing pages and identified areas of improvement to ensure higher customer retention. This included adding clearer CTAs, improving the navigation, creating readable layouts, and optimizing product visuals for creating a long-lasting impression. Thus, came a brand new Shopify theme that attracted high traffic while also fueling conversions.
We ran rigorous A/B test incrementations to measure real impact. This included several experiments with layouts, CTA placements, and product page designs that helped increase accuracy.
The product pages were redesigned with optimized sales funnels to encourage repeat purchases and higher customer engagement. Smart upsells and personalized recommendations help focus on building loyalty through better user experience and data-driven offers.
We analyzed and identified the low-performing pages that contributed to higher bounce rates. This paved the way for a conversion-focused design of the store’s Shopify theme with optimized visuals and clearer CTAs. Design optimizations went through several rounds of A/B testing to encourage repeat purchases and establish brand loyalty.
We analyzed and identified the low-performing pages that contributed to higher bounce rates. This paved the way for a conversion-focused design of the store’s Shopify theme with optimized visuals and clearer CTAs. Design optimizations went through several rounds of A/B testing to encourage repeat purchases and establish brand loyalty.
Since every step taken to improve P&F was backed by sufficient data insights, it is no surprise that their conversion rate started to rise significantly. The result can be verified with these numbers.
CRO is not just about more traffic. Conversions involve making your current traffic work harder for you and keep returning for more.
Valar Digital helps Shopify Plus brands like Purdy & Figg turn bounce rates into revenue growth.
✔ 30-minute personalized strategy session
✔ Custom CRO roadmap for your store
✔ See where you’re losing conversions & how to fix them
