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How Zimadental Achieved 32% Conversion Growth by Rebuilding Their Shopify Plus Foundation

Client

Zimadental

Industry

Dental & Oral Care Products

Platform

Shopify Plus

Partner

ValarDigital (CRO & Shopify Experts)

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Quick Overview

The challenge

Zimadental, a dental and oral care brand, struggled with a collapsing Shopify Plus store plagued by broken code, conflicting vendor fixes, and technical instability. Years of patchwork created a store that was fragile and vulnerable to further failures. The fiasco halted CRO testing, wasted marketing spend, and stalled growth across all areas.

What we did

ValarDigital performed a complete technical rescue by rebuilding Zimadental's Shopify Plus store from the ground up, eliminating technical debt, unifying multiple vendor workflows, and launching a systematic CRO testing program.

The result was a high-performing, scalable platform that ensured reliability and uptime, enabling weekly CRO tests across 10 global markets.

The Results

The rebuilt Shopify Plus ecosystem delivered measurable results across all storefronts with stability, improved conversions, and scalability—all powered by a clean technical foundation and integrated team execution.

32%

increase in conversion rate

Systematic CRO testing delivered measurable revenue growth.

 

Near-perfect site uptime

Eliminated weekly breakdowns and technical instability.

 

Faster development cycles

Seamless updates, testing, and feature rollouts.

 

Weekly CRO testing cadence

From sporadic experiments to systematic optimization.

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Client Background

Zimadental is a well-known dental and oral care brand for its innovative ultrasonic retainer cleaners. Operating through a Shopify Plus D2C model with customers served in the US, UK, and expanding.

When they approached ValarDigital, their Shopify Plus store was on the brink of collapse due to various issues with their theme, plagued with bugs, a fragile codebase, and updates that risked breaking additional functionality.

With no proper quality standards and documentation, Zimadental needed a complete technical rescue and a team of experts that could bring stability, reliability, and performance optimization through strategic CRO initiatives.

The Challenge

1. Catastrophic Technical Debt

Years of patchwork from different developers had created what we call a “spaghetti code” situation. Changing one element in the store caused others to malfunction, and that’s why the site was breaking down several times a week.

2. Multi-Vendor Chaos

Zimadental had worked with multiple freelancers and agencies, which led to further conflict in growth. There was no continuity or accountability, and every fix made the situation even worse.

3. CRO Testing Paralysis

Their general goal was weekly CRO testing, but due to the constant technical breakdowns, they had to delay the tests or, even worse, abandon them at times. This situation slowed their development cycles further, and a fear of site instability set in, where further tests became impossible.

4. Operational Inefficiencies

Due to a scattered team and a lack of robust management, designers, developers, and QA testers all worked separately, which resulted in broken communication and poor quality assurance that made even small changes take weeks to implement.

5. Business Impact:

  • Revenue is lost due to constant bug reports and poor customer experience.
  • Wasted marketing budget on fractured customer journeys.
  • International growth halted due to unstable store infrastructure.
  • Teams wasted time on fixing problems all the time instead of innovating.

Our Approach

After thoroughly assessing Zima’s problem, we decided to approach this with a four-phase strategic plan:

Phase 1: Complete Technical Overhaul

We started with one objective in mind: Rebuild Zimadental’s broken foundation into a scalable, professional-grade Shopify Plus architecture.

Actions

Our core actions included:

  • Full technical audit of their existing codebase.
  • Rebuilt the entire theme from scratch.
  • Implemented modular architecture with industry-standard coding and documentation.
  • Created a tried and tested quality assurance and framework for all stages.
  • Optimized for performance and stability.
  • Proper documentation for all components.

Impact

Our testing and implementation of new techniques resulted in the following:

  • Removed years of accumulated technical debt.
  • Restored complete store stability and flexibility.
  • Enabled seamless and accelerated development and confident CRO testing.


Phase 2: Integrated Team Solution

We initiated the Phase 2 strategy with our objective to eliminate multi-vendor inefficiency and introduce a unified, in-house execution model that can work as a central hub for growth.

Actions

Our core actions included:

  • Provided an effective team of designers, developers, and QA experts under one roof.
  • Created a unified workflow from strategy→Design→Development→QA→Launch.
  • Maintained consistent quality standards and accountability across all stages.

Impact

This initiative impacted the following:

  • Coordination paralysis averted due to strong foundational strategies.
  • Faster delivery cycles.
  • Confident ownership with enhanced collaboration.


Phase 3: Systematic CRO Testing Program

Our phase 3 strategy led with moving from sporadic tests to a structured, on-time CRO program.

Actions

Core actions taken:

  • Launched a weekly testing cadence with thorough data-backed experiments.
  • Analyzed a complete user funnel for conversion-oriented optimization opportunities.
  • Focused on key areas such as homepage layout, product page, trust signals, checkout flow, mobile UX, and precise CTA placements.

Transformation

What used to take months of delayed testing and fixing, we fixed Zima’s foundational problem with consistent weekly experiments that resulted in measurable conversion lift!


Phase 4: Global Scale Infrastructure

Phase 4 strategy was all about enabling a seamless expansion from a US-only setup to multiple international markets.

Actions

Our core actions included:

  • Built a single professional, well-documented codebase for the storefront.
  • Centralized updates and deployments to avoid any setbacks or delays.
  • Maintained brand identity across all target markets.

Benefits

  • Simplified global maintenance with reduced friction across all factors.
  • Faster updates and feature rollouts with punctual policies.
  • Unified brand experience across all countries.

Technical Transformation Overview

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  1. Site Stability: From weekly breakdowns and frustration to near-perfect uptime, Zima became fully functional and flexible for future growth.
  2. Development Speed: Implementation of new code and strategies delivered faster bug fixes and faster development.
  3. Code Quality: Proper documentation of the process increased the code quality for better decision-making.
  4. Testing Velocity: Weekly testing was executed from Monthly attempts, resulting in improvements in conversions.
  5. Team Structure: Operations transformed from fragmented vendors into an integrated team of experts.
  6. Market Reach: From US-only to 10+ international markets.
  7. Customer Experience: From never-ending bug complaints to a seamless, reliable shopping experience.

Why It Worked?

Our techniques and rigorous testing helped build the centralized foundation of ZimaDental. Here’s why it worked:

  1. Complete Commitment to Rebuild: We rebuilt the store from scratch with no temporary fixes, creating a solid, future-proof growth foundation.
  2. Integrated Team Excellence: A unified approach with an effective team of experts handled everything from design to QA.
  3. Technical Foundation Enabled CRO: Clean and clear code empowered Zimadental to test and iterate growth without fear of breaking down.
  4. Systematic Testing Approach: A consistent weekly testing rhythm created a growth ecosystem that is powered by compounding conversion growth.
  5. Scalable Architecture: One codebase across all store pages allowed global scaling, simple, effective, and budget-friendly, without compromising long-term expansion.

Key Takeaways for Shopify Plus Brands

If you’re a Shopify Plus brand and facing complex challenges in your business, here’s what we’d like to share with you:

  1. Technical Debt Kills Growth: Old and broken code blocks optimization, or sometimes a complete store rebuilding, is the real solution to the problem.
  2. Vendor Chaos Crushes Productivity: Multiple disconnected vendors slow down your progress, where only integrated teams are capable of delivering faster, better results.
  3. CRO requires Technical Excellence: You can’t fix what’s constantly breaking. A cleaner code with better documentation is the only optimization solution.
  4. Systematic Testing Delivers Results: Consistent and gradual data-driven testing builds momentum and compounds gains over time.
  5. Scale Requires Proper Architecture: A unified codebase made international expansion smoother and more efficient.

Ready to Transform Your Shopify Store?

ValarDigital helps Shopify Plus brands like Zimadental turn technical challenges into conversion wins and sustainable growth.

👉 Get Your Free Growth Report

✓ Conversion audit with page-by-page CRO insights

✓ UX & speed review to eliminate friction

✓ Actionable growth levers across retention, AOV, and traffic