Everything you need to know before Shopify migration

published by arjun on 1 year, 1 month ago

We at ValarDigital often help our clients get through the process of re-platforming to Shopify. Such Shopify migration is usually done from other platforms like Magento, Wix, Squarespace, etc.

In this article, let’s cover the process that is perfected through trial and error and works perfectly for our clients.

Shopify Pre-Migration Guide Contents

We’ve divided the guide into three consecutive Stages to summarise it properly:

✓ Starting the Migration

  1. Disclosure
  2. Structure Planning

✓ Facilitating the Process

  1. Redirect Mapping
  2. Content Refinement

✓ Launch Moderation

  1. Setup management & tracking
  2. Quality Assurance
  3. Launch Moderation

All the links about the details will be added to the article.



Processing a mini-audit on your site can go miles away before beginning the migration. Get a full end-to-end disclosure to ensure your SEO integration is up to date for the entire process. We can also obtain full insights to guide the migration process effectively.

Key things to learn in site disclosure are:

  1. Integrating high-class SEO into your project.
  2. Selecting the right keywords to attract traffic.
  3. Finding and debugging technical issues.
  4. Curating the key traffic driving content and organic traffic attraction.


The essential part of SEO is the information architecture of your website. We know it’s a complex and vast topic, but it is equally important while processing the migration.

Your website structure should be planned before anything, as it can help create a Shopify adaptable framework to boost your SEO.

The structure of your site should be defined before taking any decision since your old site structure will not be identical to the new one. You can take advantage of the possibilities to leverage site interaction and optimization.



Redirect mapping occurs when a user is redirected to a different URL when searching for one on your website.

Reasons you can use redirect mapping:

✓ The prior page is redirected to a new page.

✓ Event promotion that has now taken place.

✓ page product that is no longer sold.

✓ Migrating the old site to the new one.

A server-side redirect can be done through the permanent (301) or temporary (302) method.

Why is redirect mapping necessary for migration?

The process of streamlining and moderating hundreds of e-commerce pages is necessary for many plausible reasons:

✓ Migrating to Shopify changes all your existing URLs.

✓ Redirecting ensures all the Shopify chatbots and integrations are transferred to the new site.

✓ Poor redirect maps can cause failed migration.

✓ Link equity is transferred to the new Shopify site.


Uploading content & optimize it to gain the same number of traffic is a challenging process in migration. You can see how content optimization is crucial in the migration process below:

  1. New sites must be optimized for the same search traffic with equally effective keywords.
  2. Re-using the same content as much as possible and shifting it to the new site.
  3. Improving content quality while avoiding unnecessary changes.
  4. Making the new URLs close to your old ones, including page titles.
  5. Not making significant changes to your content. More variables mean more disruption while migration.
  6. Structure with the same interlinks.



Managing the trackers from your old site to the new one can greatly affect you if integrated properly with Shopify.

migrating and managing the tracking setup is the key to your new Shopify site. Tools provided throughout the migration can help ensure successful tracking.

Transferring the trackers from your old site to the new one is crucial before starting the migrating process with the help of google analytics.

You need google analytics, Google Tag Manager, Search Console, and keyword ranking trackers.


Quality assurance is extensive in the process of Shopify migration to mitigate the risk of errors. you can conduct a review of all your database and setup done so far to reduce the risks before going live.

To ensure the migration runs smoothly, quality-assuring redirects should be tested to ensure every redirect goes to its intended page, the destination page loads properly without any 404 errors, and no redirect chains are created to jump page over page.


This is the last checkpoint of our Shopify migration. If you’ve followed the process successfully, you’ve come across the moment of truth and are ready to launch your new Shopify store.

If you’ve made it all the way across our guide, you are ready to launch your new Shopify site. but wait! Going live doesn’t end your journey of successful migration. There’re a few checkmarks you’ve to ensure post-launch of your site. Site monitoring is also a part of the post-migration process to equip and fix issues appearing after going live.

Launch monitoring is a process done for days or weeks to ensure peak performance and rectify issues before any long-term traffic problems occur.

Migrating to Shopify

If you’ve followed the above process and know the importance of the essential steps taken before starting the migration, here is a step-by-step process to carry out your new website in Shopify.

What is Site Migration?

Simply put, if you’re moving all of your site or a few parts of it from site A to site B, it is considered a website migration. Website migration can be done in three different ways:

Platform migration

Changing your Content Management System (CMS) or tech stack that runs your website is known as re-platforming. Replatforming is the most common form of website migration. For instance, Magento to Shopify migration is considered as re-platforming.

Server migration

Server migration is considered when your website is migrated onto a new server. Doing this comes with its own set of challenges and can affect how search engines represent your website.

Domain Migration

Domain change is another kind of migration. Domain migration lets you migrate only your site name while keeping the tech stack intact. The process of domain migration is to help search engines become aware of your new domain.

Why use SEO for Migration?

Migrations without detailed SEO research and implications may fall under the risk of damaging your search engine ranking.

Your website has already established its presence by crawling on all search engines, indexing your pages, and understanding your audience through the content niche.

Google crawlers are familiar with your website structure as they crawl your pages daily to look for new and relevant content. Therefore, the process gets disrupted when you migrate to a different website.

That’s where SEO comes in the process of migration to establish the relationship with your new site and face challenges such as:

Updated URLs: The standard URL framework used by Shopify requires changing all your old ones.

HTML: The Caffeine process is used by Google’s indexing protocol to process new HTML on your new site.

Interlinking framework: Your internal links will change with your latest URLs. Therefore, you have to adapt to the new interlinking framework.

Content: You will likely optimize your content with the latest changes after migration.

Server: Your new site will be served on a new server provided by Shopify.

Content driven by organic traffic is the most effective way to rank on your search engine. Your website ranking reduction can cause a big downside in your business. That’s why integrating SEO is crucial while planning your Shopify migration.


We at ValarDigital believe in a strong technical foundation and information framework that can only be maintained through SEO practices.

The first priority for optimizing your traffic should be your old traffic retention. Establishing practical objectives by maintaining your SEO’s current value is important.

You can still migrate your site without SEO, but you won’t have a better growth and audience retention structure. We must concentrate on transition management from one site to another and help search engines process the moderated changes with new ranking URLs.